Join the 2026 Dream Content Challenge!
Go from content stumped to creating content full of ideas & engagement!
Free 8 Day Challenge starting Wed Jan 14th
Daily content prompts, mini-trainings and Q&As - everything you need to get your content consistent while bringing in ideal athlete inquiries!
You don’t need a big following, fancy tech or tons of coaching experience - just the right content plan for 2026.
The Dream Content Challenge gives you my proven rinse + repeat 8 content type system & prompts for consistently bringing in 3-5+ ideal athlete inquiries a month. You’ll learn how to create consistent, clear and compelling content that actually grows your coaching business.
This free 8 day challenge is for you if:
You love coaching
And you want to grow your coaching business but feel stuck on what to post or how to stay consistent.
You are still unsure if content works
You’ve tried content before, but you give up quickly because it feels overwhelming or isn’t converting.
Are confused what to actually post
You know content matters, but no one has taught you how to make it simple, sustainable and strategic.
You want to get more specific
You want to attract your ideal athletes instead of talking to everyone and converting no one.
What DREAM PROGRAM members are saying:
JIM JERSEY
JI M JERSEY
The Dream to 6 program completely transformed my life, it didn’t just turn coaching from a hobby into a thriving business with 135+ athletes, a big club vibe, a youth team, 5 assistant coaches, and 2 local races, it gave me unshakable confidence in my abilities, a clear roadmap and the support to truly go for it. It taught me to trust my decisions, embrace challenges, and step boldly into opportunities I never thought possible.
Coach Robin, our FIRST Dream programs student and now program Assistant Coach.
I've known I've wanted to start coaching for a while now, but I never knew how to get started. I was trying to figure out how to start, and I really needed that boost from someone to fuel that fire (& honestly tell me it was okay to start it)!
Coach Sam, Dream Launcher member
JIM JERSEY
JIM JER SEY
Meet Coach Michelle
JIM JER SEY
JIM JER SEY
JIM JER SEY
Hi! I am Michelle, a 16+ year Triathlon, Running and Endurance Coach turned business mentor for 100s of Endurance Coaches just like you over the last almost 4 years.
I teach coaches how to go from starting their coaching businesses to full on Coachpreneur: from fun extra income each month to 6 figures a year, even to 20+k months and beyond while still creating amazing results and providing lifelong impact to your athletes. I can't wait to teach you create converting content!
Coach Michelle Lake
What you will learn:
Content ideas on repeat
Daily templates and content prompts - plug and play content ideas straight from my signature content framework
How to build trust with athletes through content
Give athletes the TRUST to be comfortable enough to hire you. How to translate content to inquiries?
Consistency tricks and tips
Remove the barriers that are keeping you stuck as consistent content has showed time and time again that it grows coaching businesses just like yours.
The countdown for the Dream Content Challenge is ON!
Reserve your spot now to get the link and guarantee replay access.
EVENT STARTS IN:
©2025 Coach Michelle Lake • Endurance Business Coach • Created with Leadpages
Email me @ CoachMichelleLake@gmail,com Follow on IG: @CoachMichelleLake