Our goal is to help endurance coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business.
Meet Coach
Michelle Lake:
Michelle (Shelly) Lake, a former collegiate swimmer and conference champion at the United States Naval Academy (Class of 1998), has been a USAT Level 2 Endurance Coach since 2013 and a USAT Level 1Coach since 2010 after starting triathlon and road running races in 2006.
Michelle owns Fiv3 Racing – a coaching company with 45+ athletes but also one of the biggest triathlon teams in the Washington DC area with close to 75 Team members.
In early 2022 Coach Michelle started a new endeavor, Coach Michelle Lake, specializing in teaching other endurance (Triathlon, Running, Cycling, Swim) coaches how to run a profitable business while navigating from hobby coaching to part-time and then to full-time businesses. She leads two programs: group/1:1 coaching program (Dream to 6) where she teaches and mentors coaches in marketing, content creation, building community, offer generation, pricing and time management – essentially how to grow coaching businesses while saving time and gaining profitability.
Additionally she’s the head coach of
Dream Launcher, a program for newer coaches or those that just want to get their feet wet in business and marketing coaching. So far her programs have helped 100+ coaches grow and begin the journey to building their dream businesses!
Coached Athlete Highlights: 24 Ironman World Championships Qualifications, 20+ Boston Qualifications, numerous Ironman 70.3 Worlds qualifications, plus two have met criteria for Professional Card.
Michelle (Shelly) Lake
Owner & Head Coach @Fiv3racing, @CoachMichelleLake
Triathlon Coach & Endurance Business Coach
Shelly@fiv3racing.com
www.fiv3racing.com
Instagram, Facebook: @fiv3racing, @CoachMichelleLake
Emily is not only an incredible teacher and one of the top career coaches, but she's the type of person that actually inspires you to a become a better person as well. She’s amazing!
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Sally L.
Emily is not only an incredible teacher and one of the top career coaches, but she's the type of person that actually inspires you to a become a better person as well. She’s amazing!
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Betsy M.
The DREAM LAUNCHER course has been amazing! It has helped me see shortcomings I didn't even really realize I had. It has helped me focus my efforts into what is most important and let go of the things that take away energy. I HIGHLY recommend DREAM LAUNCHER to other coaches! I love the community of like-minded individuals the program brings. Having an active sounding board is worth so much.
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Anonymous Dream Launcher Member in Dream Launchers Founders Poll in 2024
We're incredibly fortunate to have such an amazing group of assistant coaches working with our coaches! They're passionate about their sport, dedicated to teaching valuable (and practical) skills, and cultivating a positive and abundant mindset. Get to know the fantastic individuals who help make our team so special:
Chief Dream Integrator
The founder of Modern PT, Lynn is dedicated to the wellness of each and every person who walks through the door. Lynn opened this center 10 years ago to be a caring, communicative haven for people of all ages to address their pain. When Lynn isn't using her magic touch to ease pain and increase range of motion, she's attending classes and conferences to implement the most innovative practices and technologies to address her patients' needs.
Physical Therapist, MSPT
Carl entered the PT world after he blew out his ACL in a basketball game. He kept looking for the right physical therapist to get him through his injury, but no one gave him the attention and care he needed. So he went back to school to study physical therapy, so he could become that missing link for injured athletes. His PT goal is to not just to reduce your pain but to get you back in the game quickly and healthfully.
Physical Therapist, LPT
"She always knows what hurts!" Carolyn is known around the clinic as "the miracle worker." With 6 years of experience, she can look at your posture and movement and pinpoint exactly what's hurting you and why. She specializes in treating pain caused by arthritis and other bone and tissue degenerative diseases. Her friendly demeanor and bright smile make her the perfact therapist for seniors and kids.
Connect with me today for a free 1-hour consultation.
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