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THROUGH OCTOBER 31 at 5:00PM EASTERN

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ENROLL TODAY!

Dream Launcher: The step by step guide to get your next 5 Athletes in 90 days!

Enroll in Dream Launcher and get the proven playbook to grow a successful coaching business, attracting your ideal athletes and filling your roster, all while saving precious time!

You may be asking yourself, how do I actually get more athletes to coach?

Stop struggling to fill your roster! Dream Launcher offers a proven method to attract your dream athletes and grow your coaching business.

Many coaches start a business and have no clue how to get more athletes... You may feel lost and confused with marketing. You may feel overwhelmed and not sure what will work. It looks like spaghetti thrown at a wall. It looks like a business without enough actual clients to be profitable. Coaching is starting to feel like frustration, investment lost and time wasted.

If you are like many of the new coaches that start with me in mentorship, then you too may feel frustrated and confused with marketing.

You're unsure of what works and what's a waste of time. You may even wonder if it’s me - am I the problem? Am I cut out for this? You know there are tons of athletes out there and that you can help so many people, but wonder: how the heck do I find them?

Many coaches think that when they create their new coaching business that the athletes will just come. It gets even worse because most coaching certifications teach coaches how to coach but leave out how to actually attract the athletes. Without athletes, there is no business! In the absence of marketing and content creation skills, those certifications will just go to waste without any athletes to coach.

Dream Launcher Creator - Coach Michelle Lake - 14+ year Endurance Coach making 8-12k months in part time hours!

What our coaches are saying:

DREAM LAUNCHER helps to navigate the murky water when starting your business, and provides clear actionable items to achieve business success, while also having the right mental approach. The program is well rounded, and touches on multiple key aspects of important pillars to establish your endurance business. Starting is business is hard - don't do it alone!

- Anonymous Response from the Dream Launcher Founders Poll in 2024.

Where should you actually invest?

I have met many a coach that invested heavily in their new business with logo design, website creation, achieving all the certifications and end up spending thousands of dollars investing in their business and quitting before they got their first athlete. We don’t want that to happen to you!

Dream Launcher is a great program for any coach starting out and who is not sure what path to go down or what the next steps are! The Q&A sessions were very helpful in providing answers to questions I didn’t even know I had. The discussion forum on the Circle platform provided excellent discussions between participants!

- Anonymous Response from the Dream Launcher Founders Poll in 2024.

WELCOME TO

DREAM LAUNCHER

THE PROGRAM FOR ENDURANCE COACHES LOOKING TO GET THEIR NEXT 5 ATHLETES!

THE QUICKEST WAY TO BUILD YOUR COACHING BUSINESS IS BY USING OUR DREAM LAUNCHER FORMULA & FRAMEWORK

The Dream Launcher Formula: 

✨The daily, repeatable success steps to create the business of your dreams.


The Dream Launcher Framework:

✨ The 4 proven actions that will kickstart your business and get your next 5 athletes in the next 3 months, by:

🚀 Learning effective marketing

🚀 Growing who you know 

🚀 Creating athlete results on a time budget 

🚀 Incorporating a business mindset

The DREAM LAUNCHER course has been amazing! It has helped me see shortcomings I didn't even really realize I had. It has helped me focus my efforts into what is most important and let go of the things that take away energy. I HIGHLY recommend DREAM LAUNCHER to other coaches! I love the community of like-minded individuals the program brings. Having an active sounding board is worth so much.

- Anonymous Response from the Dream Launcher Founders Poll in 2024.

What's Included in the Dream Launcher Program

The Dream Launcher 6 module Course & so much more!

MODULE 1:
The Dream Launcher Keys

In this opener we review the Dream Launcher Formula and the 4 keys to the program. We will also get you started on social media, with a consistent social media plan and review the importance of your Instagram profile and show you the secrets to making your profile actually help you get more followers!

MODULE 2:
Where do I start?

In Lesson 2 we go to the basics, how do you start a coaching business? What investments should you make, and which should you wait on? How do you get my first athlete? What do you charge? We will also do a deep dive into what types of legal, accounting and insurance conversations you should have with professionals in those fields to keep your new business on sound footing.

MODULE 3:
Grow Who You Know

In Lesson 3 you get our secrets for getting a client or two (or more) quickly - what moves the dial the quickest in getting athletes to coach! Now that you have gotten a few inquiries, what do you do with them? We will review the sales journey from lead to the sale and help you create your own script for sales calls.

MODULE 4:
The Endurance Coach Content Playbook

In Lesson 4 we provide the secrets to great content creation: best practices, messaging and how to write to your ideal athlete. We go into depth into the content types that endurance coaches should use to grow their business and finish up the lesson with the playbook: your own marketing and content plan to get more athletes - but without spending hours behind your phone creating.

MODULE 5:
Business Mindset

Module 5 digs deep! We explore how and why your when your mindset grows then your business grows! It's similar to how your athletes grow their muscles through training. The mindset awareness in this module will serve you and your business for many years to come.

MODULE 6:
Time Management

The last lesson will help you build the systems to write training plans and give athlete feedback in an organized and FAST manner. You will finish this lesson with your own unique and effective system for coaching that gets optimal athlete results!

PLUS + PLUS + PLUS

YOU ALSO GET:

LIVE MONTHLY Q&A

Every month we host a live Q&A where you can ask any question about growing your business, coaching your athletes and/or even get a piece of content audited! No questions will go unanswered!

MONTHLY MASTERCLASS

Every month we host a 1 hour training on a topic where we go in-depth!  These masterclasses have included topics such as how to effectively use Canva, the mindset of sales and selling, and so much more!

CIRCLE COMMUNITY

A premium community for your up to the minute questions and the opportunity to connect with other Coaches just like you! In addition, the Circle App can be downloaded to your phone AND includes links to all past courses and resources!

Sign Me Up NOW!

Joining the Dream Launcher program allowed me to realize I was not alone. Being with a group of peers allowed me to build confidence in my business as I’m able to bounce ideas. On top of that, each class has provided me the tools to build my business including structure, organization and every day practices. I’m very thankful for everything Dream Launcher has offered.

- Anonymous Response from the Dream Launcher Founders Poll in 2024.

INVEST IN DREAM LAUNCHER TODAY

EXCLUSIVE OPTION
Month-to-Month membership for $77 a month (this is the LAST time at this price!)

This offer includes:

Dream Launcher Course

Live Monthly Q&A Calls

Dream Launcher Monthly Masterclasses

Archived Training Call Library
ALL PAID MASTERCLASSES while in an active program status!

Access to Our Circle Community!

[You may cancel at any time before the next billing cycle.]

CLICK HERE TO ENROLL

The DREAM LAUNCHER program was the validation I needed to move forward with my business. I realized that others feel the same imposter syndrome and that I can do this, one step at a time. There has been information on getting the business started that helps me to not reinvent the wheel. It’s also nice to have a community of other coaches for support.

- Anonymous Response from the Dream Launcher Founders Poll in 2024.

LIMITED OFFER

Dream Launcher Guarantee!

Make a Risk-Free Choice

We are so confident that the Dream Launcher program will help you build a successful Endurance Coaching business. That’s why we offer a straightforward, no-risk guarantee. If you complete all 6 Dream Launcher Course Modules, do the assigned homework, and still don’t see the results, we will gladly refund your money.

Here's How It Works

  • Do the Homework: Complete all the assigned homework and apply the strategies taught in the course.
  • Show Your Work: Provide evidence that you have watched the modules and completed the homework assignments.
  • Give the actions and homework at least 90 days: These actions take time to not only complete, but also to build the trust from potential athletes. 

If you’ve met these criteria and still feel that Dream Launcher hasn’t helped you grow your coaching business, simply contact us at CoachMichelleLake@gmail.com. We’ll review your submitted work and process your full refund.

SIGN ME UP!

Highly recommended! For the new/aspiring coach, the Dream Launcher course has a wealth of information necessary to establish your business without having to learn the lessons along the way. I feel fortunate to have been a part of the program and it has provided me with tools for success.

- Anonymous Response from the Dream Launcher Founders Poll in 2024.

LET'S RECAP:

Join Dream Launcher to get your next 5 athletes and build the momentum needed to build the business of your dreams!

When you join Dream Launcher you get the Dream Launcher 6 module course, monthly Live Masterclass, monthly Live Q&A call and premium community of coaches just like you! This program is guaranteed to help you grow your endurance coaching business FAST with support and strategy found nowhere else!

What you get in Dream Launcher: 

  • Dream Launcher Formula
  • The Dream Launcher Framework inside the 6 modules of the Dream Launcher course
  • Content playbook - create your own content playbook to get more athletes in less time!
  • The Dream Launcher starter guide - the exact steps to get your business going!
  • The steps to create your own training plan and feedback writing system
  • All paid masterclasses!
  • Monthly live Masterclass + On-Demand Recording
  • Monthly live Q&A call + On-Demand Recording
  • On-demand vault of past masterclasses and Q&A’s!

That makes everything you get worth way more than the $77 a month investment!

DECISION TIME...

It's time to decide if you are ready to build your dream business.

You have two choices: 

  • Join and grow your business with more athletes.
  • Keep waiting, trying things that aren’t working, and staying stagnant in your business


Investing in Dream Launcher is the guaranteed way to get the proven strategy, support, and playbook to build your dream business.

Instead you could invest in Dream Launcher, and pay back the investment, and more, with ONE additional monthly endurance coaching athlete on your rosters. Most coaches in our program get a significant amount more in the initial 3 months. What are you waiting for?

IS IT A YES?

Make the call today and launch your coaching biz right now!

YES! YES! YES! CLICK HERE TO ENROLL!

Frequently Asked Questions

Does this Program Work?
Check out the testimonials throughout this page! Our Founders class of coaches gave some great testimonials and 81% renewed in the program after the initial 3 months! Plus, one coach in the program started with 2 athletes and finished the 3 months with 7!

I Don't Even Have One Athlete Yet. Will Dream Launcher Help Me?
Yes -
100%! We have a module directed completely for you if you are interested in getting into endurance coaching. This module covers your exact playbook to getting started in your coaching business. A priceless resource that will save you time and frustration!

I Already Have 5+ Athletes and Some Experience. Will Dream Launcher Help Me?
Yes! This program is designed to meet you right where you are. It can help you get a jumpstart or get unstuck.
It can take you to the next level. This program is a great pre-cursor to our Dream to 6 program for intermediate and advanced endurance coaches (for a lot less)!

Will the Live Calls be Recorded?
YES! All calls are recorded and you even have access to recordings from monthly Q&As and Masterclasses that were recorded before you joined!

What if I Want to Cancel the Recurring Membership?
You can cancel at any time as long as it is before your next billing date. Plus, you can always reach out to our team with any questions.

Dream Launcher Disclaimer

The Dream Launcher program is designed to provide guidance and strategies for building and growing an endurance coaching business. While we strive to offer valuable content and support, individual results may vary and are dependent on a variety of factors including, but not limited to, your level of commitment, effort, and market conditions.

I'M IN!!

WANT MORE?

Do you love the perks of DREAM LAUNCHER but want even more? You might be ready for our VIP offer: DREAM to 6! Our premium program is meant for intermediate-to-advanced coaches looking to fast-track their business growth.

You get monthly 1:1 support from one of our coaches, weekly group calls and a "Netflix-style" portal of 70+ endurance coach-specific business trainings to watch on your own time.

Dream to 6 is the program for coaches that are not only ready to grow fast but want that high touch VIP experience.

Fill out this information form and we will get back to you within 24 hours to discuss your next steps! 

Fill out the Dream to 6 Info Form NOW!