Grow Your Endurance Coaching Business in the Next 90 Days
Join the Dream to 6 program and expand your business to FIVE new athletes in the next three months. Plus, learn how to market your business effectively, grow an engaged community of athletes and improve your business mindset.
How do I grow my business the right way?
Stop treating your business like a hobby! Dream to 6 offers a plan to help you move from part-time to full-time CEO of your ultimate endurance coaching business.
Many endurance coaches start coaching without a real plan, a mission or marketing. Like their athletes, they plateau, burn out or quit!
Coaches who have experienced early success may feel frustrated when rosters dwindle. Many coaches feel overwhelmed with how to create a more efficient way of serving their clients.
If you are like many of the new coaches I mentor in Dream to 6, you've grown your business to a certain point and then stall.
You're unsure of what works and what's a waste of time. You may even wonder if it’s me - am I the problem? Am I cut out for this? You know there are tons of athletes out there and that you can help so many people, but wonder: how the heck do I find them?
Many coaches think that when they create their new coaching business that the athletes will just come. It gets even worse because most coaching certifications teach coaches how to coach but leave out how to actually attract the athletes. Without athletes, there is no business! In the absence of marketing and content creation skills, those certifications will just go to waste without any athletes to coach.
Dream to 6 Creator - Coach Michelle Lake
OUR GOAL IS TO HELP YOU RIDE THE WAVE TO A SIX-FIGURE BUSINESS
After 14 years in the coaching business, I was burned-out and on the verge of retirement. Dream to 6 revived my love of coaching and changed my mindset. This program helped refine what I offer, helped me overcome my setbacks and allowed me to fall in love with content creation. Plus, I found a cohort of like-minded coaches who collaborate with and encourage each other.
- Beth Andrew - Level II USA Triathlon Coach
I have a dozen athletes....now what?
I have found that once coaches have a roster that grows into double digits.....the falter and struggle to meet the needs of their athletes, experience the fear of success and fail to do all the things that got them there in the first place.
"The breaking of a wave cannot explain the whole sea."
Vladimir Nabokov
WELCOME TO
DREAM TO 6
THE PROGRAM FOR EXPERIENCED ENDURANCE COACHES LOOKING TO EXPAND THEIR BUSINESS!
THE QUICKEST WAY TO GROW YOUR COACHING BUSINESS IS BY USING OUR
DREAM to 6 FORMULA & FRAMEWORK
The Dream to 6 Formula:
✨The daily, repeatable success steps to create the business of your dreams
The Dream to 6 Framework:
✨ The 4 proven actions that will kickstart your business and get your next 5 athletes in the next 3 months, by:
🚀 Learning effective marketing
🚀 Growing who you know
🚀 Creating athlete results on a time budget
🚀 Incorporating a business mindset
Coach Michelle Lake
"I'm surfing the giant life wave."
William Shatner
What's Included in the Dream to 6 Program
The Dream to 6 Program
1:1 COACHING
Three 1:1 Coaching Calls
You get three 1:1 calls [scheduled monthly] that focus on YOUR business auditing and action plan. In the initial call, we help you develop and refine your offer. The second call is an audit of your most important "real estate" on the internet - your social media, website and other platforms.
The third call is designed to create a personalized content plan including: content training, plan, periodicity and tips to get a content system you can sustainably follow to create a hot audience of athletes looking to work with you.
MONTHLY 1:1 COACHING
30-Minute Calls Each Month
After the initial three monthls, you recieve a 30-minute monthly call that will help you focus on your next steps to grow your business.
GROUP COACHING
Weekly Group Training
You'll receive a call each week that helps you build your business. These masterminds will cover coaching strategies like, content creation, designing camp and clinics, training plan delivery and on-boarding new athletes. Plus, once each month, we hold a MINDSET call to tackle issues like imposter syndrome, boundary development, sales objections.
PLUS + PLUS + PLUS
YOU ALSO GET:
DREAM RETREAT
Join us in November for our annual retreat for endurance coaches.
TRAININGS ON-DEMAND
Our library of training calls is instantly available when you join. You can access our past calls on-demand. It includes everything from how to get started to how to scale your business and everything in-between. There are over TKK videos since 2022.
CIRCLE COMMUNITY
A premium community for your up to the minute questions and the opportunity to connect with other Coaches just like you! In addition, the Circle App can be downloaded to your phone AND includes links to all past courses and resources!
Joining the Dream Launcher program allowed me to realize I was not alone. Being with a group of peers allowed me to build confidence in my business as I’m able to bounce ideas. On top of that, each class has provided me the tools to build my business including structure, organization and every day practices. I’m very thankful for everything Dream Launcher has offered.
- Anonymous Response from the Dream to 6 participant poll in 2025
LIMITED OFFER
Dream to 6 Guarantee!
Make a Risk-Free Choice
We are so confident that the Dream to 6 program will help you build a successful Endurance Coaching business. That’s why we offer a straightforward, no-risk guarantee. If you complete all 6 Dream Launcher Course Modules, do the assigned homework, and still don’t see the results, we will gladly refund your money.
Here's How It Works
- Do the Homework: Complete all the assigned homework and apply the strategies taught in the course.
- Show Your Work: Provide evidence that you have watched the modules and completed the homework assignments.
- Give the actions and homework at least 90 days: These actions take time to not only complete, but also to build the trust from potential athletes.
If you’ve met these criteria and still feel that Dream Launcher hasn’t helped you grow your coaching business, simply contact us at CoachMichelleLake@gmail.com. We’ll review your submitted work and process your full refund.
Highly recommended! For the new/aspiring coach, the Dream Launcher course has a wealth of information necessary to establish your business without having to learn the lessons along the way. I feel fortunate to have been a part of the program and it has provided me with tools for success.
- Anonymous Response from the Dream Launcher Founders Poll in 2024.
LET'S RECAP:
Join Dream Launcher to get your next 5 athletes and build the momentum needed to build the business of your dreams!
When you join Dream Launcher you get the Dream Launcher 6 module course, monthly Live Masterclass, monthly Live Q&A call and premium community of coaches just like you! This program is guaranteed to help you grow your endurance coaching business FAST with support and strategy found nowhere else!
What you get in Dream Launcher:
- Dream Launcher Formula
- The Dream Launcher Framework inside the 6 modules of the Dream Launcher course
- Content playbook - create your own content playbook to get more athletes in less time!
- The Dream Launcher starter guide - the exact steps to get your business going!
- The steps to create your own training plan and feedback writing system
- Monthly live Masterclass + On-Demand Recording
- Monthly live Q&A call + On-Demand Recording
- On-demand vault of past masterclasses and Q&A’s!
That makes everything you get worth way more than the $77 a month investment!
DECISION TIME...
The waitlist is closing Friday, August 2 at 12PM Eastern. It's time to decide if you are ready to build your dream business at the lowest level investment ever!
You have two choices:
- Join and get those athletes
- Keep waiting, trying things that aren’t working, and staying stagnant in your business
Investing in Dream Launcher is the guaranteed way to get the proven strategy, support, and playbook to build your dream business.
Instead you could invest in Dream Launcher, and pay back the investment, and more, with ONE additional monthly endurance coaching athlete on your rosters. Most coaches in our program get a significant amount more in the initial 3 months. What are you waiting for?
IS IT A YES?
Make the call today and launch your coaching biz right now!
Frequently Asked Questions
Does this Program Work?
Check out the testimonials throughout this page! Our Founders class of coaches gave some great testimonials and 81% renewed in the program after the initial 3 months! Plus, one coach in the program started with 2 athletes and finished the 3 months with 7!
I Don't Even Have One Athlete Yet. Will Dream Launcher Help Me?
Yes - 100%! We have a module directed completely for you if you are interested in getting into endurance coaching. This module covers your exact playbook to getting started in your coaching business. A priceless resource that will save you time and frustration!
I Already Have 5+ Athletes and Some Experience. Will Dream Launcher Help Me?
Yes! This program is designed to meet you right where you are. It can help you get a jumpstart or get unstuck. It can take you to the next level. This program is a great pre-cursor to our Dream to 6 program for intermediate and advanced endurance coaches (for a lot less)!
Will the Live Calls be Recorded?
YES! All calls are recorded and you even have access to recordings from monthly Q&As and Masterclasses that were recorded before you joined!
What if I Want to Cancel the Recurring Membership?
You can cancel at any time as long as it is before your next billing date. Plus, you can always reach out to our team with any questions.
Dream Launcher Disclaimer
The Dream Launcher program is designed to provide guidance and strategies for building and growing an endurance coaching business. While we strive to offer valuable content and support, individual results may vary and are dependent on a variety of factors including, but not limited to, your level of commitment, effort, and market conditions.
© 2024 COACH MICHELLE LAKE, LLC
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