DREAM LAUNCHER
Are you ready to Sign Your First 5 Athletes and Launch Your Dream Coaching Business?
Enroll in Dream Launcher and get the proven playbook to grow a successful coaching business, attracting your ideal athletes and filling your roster, all while saving precious time! Dream Launcher is the program designed to help you go from zero to confidently coaching your first 5 athletes in just 3 months.
Does any of this sound like you?
- You’re scared to even get your coaching business started because you don’t know where to begin.
- You’ve started coaching a few athletes, but you’re stuck at 5 - 10 (or just a few!) and can’t seem to grow. You get a new athlete or two and feel like things are happening and then lose some and are back at square 1.
- You're getting things set up in your business and have so many questions and nowhere to ask.
- You have limited time and a lot of competing priorities and if you are going to do this business thing, you don't want to spend HOURS sifting through all the business information out there. And worse yet, very little of it seems to apply to coaching athletes.
- You’re worried you’re not “good enough” to coach or that no one will want to work with you.
- You’re tired of spinning your wheels and ready to finally see results. Am I even cut out for this?
Many coaches start a business but have no clue how to get more athletes... You may feel lost and confused with marketing. You may feel overwhelmed and not sure what will work. It looks like spaghetti thrown at a wall. It looks like a business without enough actual clients to be profitable. Coaching is starting to feel like a waste of time.
And the worst part is that most coaching certifications teach coaches how to coach but leave out how to actually attract the athletes. Without athletes, there is no business! In the absence of marketing and content creation skills, those certifications will just go to waste without any athletes to coach.
Imagine this...
- You wake up to an inbox full of inquiries from athletes excited to work with you. You feel confident, clear, and finally in control of your coaching business.
- You have clear time management systems to coach in part time hours without overly impacting your family/friend time, full time work or your own training goals.
- You’re finally making consistent income (1-2k months!) doing what you love.
- You’ve built the foundation, marketing and systems for a thriving coaching business that can grow with you!
Dream Launcher Creator - Coach Michelle Lake - 15+ year Endurance Coach making 8-12k months in part time hours!
What our coaches are saying
I have no doubt the growth my business has seen is a direct result of working with Coach Michelle and the Dream Launcher program. I did it alone for a year before joining and had no idea what I was doing. During the time I worked with Coach Michelle, my clients went from 1 friend as a test client to having 4 additional paying clients. In addition, my business is the most organized it has ever been and I have the skills and knowledge to run the business efficiently and economically. I know what will give me the best ROI and can focus my time and effort on those items. Finally, my mindset is so much stronger. I honestly believe I would have quit before reaching this level had it not been for the mentorship the program provides.
- Coach G.C Dream Launcher member 2024-25, current Dream to 6 member
You may be thinking, where should I actually invest?
I have met many a coach that invested heavily in their new business with logo design, website creation, achieving all the certifications and end up spending thousands of dollars investing in their business and quitting before they got their first athlete. We don’t want that to happen to you!
I joined Dream Launcher expecting to get a little help starting my run coaching business. What I did not expect was that I would learn so much that making my business a full time job would be a reality. With the help of the Dream to 6 program (I have since upgraded in the last month), I have the confidence that I can go full time successfully. The knowledge that Michelle shares and the community of support she has built have been the best investment towards a future as a run coach.
- Coach J.H. Dream Launcher member 2024-25, current Dream to 6 member
THIS IS EXACTLY WHY I CREATED
DREAM LAUNCHER
Dream Launcher is the only program designed specifically for beginner coaches who want to sign their first 5 athletes and build a $1-2K/month coaching business.
THE QUICKEST WAY TO BUILD YOUR COACHING BUSINESS IS BY USING OUR DREAM LAUNCHER FORMULA & FRAMEWORK
The Dream Launcher Formula:
✨ The daily, repeatable success steps to create the business of your dreams.
The Dream Launcher Framework:
✨ The 4 proven actions that will kickstart your business and get your next 5 athletes in the next 3 months, by:
🚀 Learning effective marketing
🚀 Growing who you know
🚀 Creating athlete results on a time budget
🚀 Incorporating a business mindset
The DREAM LAUNCHER course has been amazing! It has helped me see shortcomings I didn't even really realize I had. It has helped me focus my efforts into what is most important and let go of the things that take away energy. I HIGHLY recommend DREAM LAUNCHER to other coaches! I love the community of like-minded individuals the program brings. Having an active sounding board is worth so much.
- Anonymous Response from the Dream Launcher Founders Poll in 2024
What's Included in the Dream Launcher Program
The Dream Launcher 6 Module Course & so much more!
MODULE 1:
The Dream Launcher Keys
In this opener, we review the Dream Launcher Formula and the 4 keys to the program. We will also get you started on social media, with a consistent social media plan and review the importance of your Instagram profile and show you the secrets to making your profile actually help you get more followers!
MODULE 2:
Where do I start?
In Lesson 2, we go to the basics: How do you start a coaching business? What investments should you make, and which should you wait on? How do you get my first athlete? What do you charge? We will also do a deep dive into what types of legal, accounting and insurance conversations you should have with professionals in those fields to keep your new business on sound footing.
MODULE 3:
Grow Who You Know
In Lesson 3, you get our secrets for getting a client or two (or more) quickly - what moves the dial the quickest in getting athletes to coach! Now that you have gotten a few inquiries, what do you do with them? We will review the sales journey from lead to the sale and help you create your own script for sales calls.
MODULE 4:
The Endurance Coach Content Playbook
In Lesson 4, we provide the secrets to great content creation: best practices, messaging and how to write to your ideal athlete. We go into depth into the content types that endurance coaches should use to grow their business and finish up the lesson with the playbook: your own marketing and content plan to get more athletes - but without spending hours behind your phone creating.
MODULE 5:
Business Mindset
Module 5 digs deep! We explore how and why your when your mindset grows then your business grows! It's similar to how your athletes grow their muscles through training. The mindset awareness in this module will serve you and your business for many years to come.
MODULE 6:
Time Management
The last lesson will help you build the systems to write training plans and give athlete feedback in an organized and FAST manner. You will finish this lesson with your own unique and effective system for coaching that gets optimal athlete results!
PLUS + PLUS + PLUS
YOU ALSO GET:
LIVE MONTHLY Q&A
Every month we host a live Q&A where you can ask any question about growing your business, coaching your athletes and/or even get a piece of content audited! No questions will go unanswered!
MONTHLY MASTERCLASS
Every month we host a 1 hour training on a topic where we go in-depth! These masterclasses have included topics such as how to effectively use Canva, the mindset of sales and selling, and so much more!
CIRCLE COMMUNITY
A premium community for your up to the minute questions and the opportunity to connect with other Coaches just like you! In addition, the Circle App can be downloaded to your phone AND includes links to all past courses and resources!
Additional NEW Bonus: Get instant access to my 7-module starter guide to content, Content Fundamentals - your step-by-step guide to creating compelling, inquiry-driven content that speaks directly to endurance athletes. ($249 value!) This is the exact framework endurance coaches are using to attract more athletes and grow their businesses with ease.
Joining the Dream Launcher program allowed me to realize I was not alone. Being with a group of peers allowed me to build confidence in my business as I’m able to bounce ideas. On top of that, each class has provided me the tools to build my business including structure, organization and every day practices. I’m very thankful for everything Dream Launcher has offered.
- Anonymous Response from the Dream Launcher Founders Poll in 2024
INVEST IN DREAM LAUNCHER TODAY
EXCLUSIVE OPTION
3 month program for only $217!
This offer includes:
Dream Launcher Course
Live Monthly Q&A Calls
Dream Launcher Monthly Masterclasses
Archived Training Call Library
Content Fundamentals course ($249 value)
ALL PAID MASTERCLASSES while in an active program status!
Access to Our Circle Community!
[You may cancel at any time before the next billing cycle.]
The DREAM LAUNCHER program was the validation I needed to move forward with my business. I realized that others feel the same imposter syndrome and that I can do this, one step at a time. There has been information on getting the business started that helps me to not reinvent the wheel. It’s also nice to have a community of other coaches for support.
- Anonymous Response from the Dream Launcher Founders Poll in 2024
LIMITED OFFER
Dream Launcher Guarantee!
Make a Risk-Free Choice
We are so confident that the Dream Launcher program will help you build a successful Endurance Coaching business. That’s why we offer a straightforward, no-risk guarantee. If you complete all 6 Dream Launcher Course Modules, do the assigned homework, and still don’t see the results, we will gladly refund your money.
Here's How It Works
- Do the Homework: Complete all the assigned homework and apply the strategies taught in the course.
- Show Your Work: Provide evidence that you have watched the modules and completed the homework assignments.
- Give the actions and homework at least 90 days: These actions take time to not only complete, but also to build the trust from potential athletes.
If you’ve met these criteria and still feel that Dream Launcher hasn’t helped you grow your coaching business, simply contact us at [email protected]. We’ll review your submitted work and process your full refund.
Highly recommended! For the new/aspiring coach, the Dream Launcher course has a wealth of information necessary to establish your business without having to learn the lessons along the way. I feel fortunate to have been a part of the program and it has provided me with tools for success.
- Anonymous Response from the Dream Launcher Founders Poll in 2024
LET'S RECAP
Join Dream Launcher to get your next 5 athletes and build the momentum needed to build the business of your dreams!
When you join Dream Launcher you get the Dream Launcher 6 module course, monthly Live Masterclass, monthly Live Q&A call and premium community of coaches just like you! This program is guaranteed to help you grow your endurance coaching business FAST with support and strategy found nowhere else!
What you get in Dream Launcher:
- Dream Launcher Formula
- The Dream Launcher Framework inside the 6 modules of the Dream Launcher course
- Content playbook - create your own content playbook to get more athletes in less time!
- The Dream Launcher starter guide - the exact steps to get your business going!
- The steps to create your own training plan and feedback writing system
- All paid masterclasses!
- Monthly live Masterclass + On-Demand Recording
- Monthly live Q&A call + On-Demand Recording
- On-demand vault of past masterclasses and Q&A’s!
That makes everything you get worth way more than the $217 program investment!
DECISION TIME...
It's time to decide if you are ready to build your dream business.
You have two choices:
- Join and grow your business with more athletes
- Keep waiting, trying things that aren’t working, and staying stagnant in your business
Investing in Dream Launcher is the guaranteed way to get the proven strategy, support, and playbook to build your dream business.
Instead you could invest in Dream Launcher, and pay back the investment, and more, with ONE additional monthly endurance coaching athlete on your rosters. Most coaches in our program get a significant amount more in the initial 3 months. What are you waiting for?
IS IT A YES?
Make the call today and launch your coaching biz right now!
Frequently Asked Questions
Does this Program Work?
Check out the testimonials throughout this page! Our Founders class of coaches gave some great testimonials and 81% renewed in the program after the initial 3 months! Plus, one coach in the program started with 2 athletes and finished the 3 months with 7!
I Don't Even Have One Athlete Yet. Will Dream Launcher Help Me?
Yes - 100%! We have a module directed completely for you if you are interested in getting into endurance coaching. This module covers your exact playbook to getting started in your coaching business. A priceless resource that will save you time and frustration!
I Already Have 5+ Athletes and Some Experience. Will Dream Launcher Help Me?
Maybe! This program is designed to meet you right where you are. If you are a newer coach, it can help you get a jumpstart or get unstuck. It can take you to the next level. If you have more than 5-10 athletes and are a 10/10 heck yes, I am ready to build my Dream, maybe even full time business, send me an email [email protected] and let's discuss if Dream to 6 is the right program for you.
Will the Live Calls be Recorded?
YES! All calls are recorded and you even have access to recordings from monthly Q&As and Masterclasses that were recorded before you joined!
What if I Want to Cancel the Recurring Membership?
You can cancel at any time as long as it is before your next billing date. Plus, you can always reach out to our team with any questions.
What if I Am Very Short on Time?
The program is designed to fit into your busy schedule, with bite-sized lessons you can complete at your own pace. The whole goal of Dream Launcher is to build a sustainable business that FITS into your life.
Dream Launcher Disclaimer
The Dream Launcher program is designed to provide guidance and strategies for building and growing an endurance coaching business. While we strive to offer valuable content and support, individual results may vary and are dependent on a variety of factors including, but not limited to, your level of commitment, effort, and market conditions.
© 2026 M&S Lake LLC
PRIVACY POLICY | Any questions? Email Coach Michelle [email protected] or DM on IG @coachmichellelake