FREE TRAINING FOR RUN, TRI & ENDURANCE COACHES

Your IG/social content is going out every week. Your inquiry inbox is staying quiet. That's not a consistency problem.

In this free 60-minute training, I'll break down the 3-part Recruitment Engine that turns content into conversations, conversations into inquiries, and inquiries into coached athletes.

Tuesday, June 23rd at Noon EST Live

SAVE MY SPOT

This training is for you if...

  • You are posting consistently but getting zero inquiries from it
  • You feel like everything has already been said and you have nothing original to add
  • You are done spending hours on posts that get a few likes but zero athletes
  • You want a simple system, not more tips that don't make sense for endurance coaching
  • You are ready to stop guessing and start recruiting
SAVE MY SPOT

Here's What's Actually Happening.

You post something you are proud of. A few likes trickle in. Maybe a "great tip" comment. And then nothing. No DMs or inquiries. Just silence. That's not a content problem but a recruitment problem.
The maddening part isn't the silence. It's that you can't figure out the WHY?

It's that you can't figure out why.

Some months athletes reach out and you don't know what you did differently. Other months you post your best content and hear nothing. You start questioning everything.

Is it the algorithm?

Your follower count?

Your niche?

Your prices?

Are you too early? Too late?

Too much of a beginner? Too specialized?

Or is it just that nobody needs a coach right now?

It isn't any of those things. But without a system you have no way of knowing that. So you keep guessing. And the content keeps going out. And the inbox stays quiet.

The reality is most coaches don't need to post more.

They need content that creates conversations.
Because conversations become inquiries. And inquiries become athletes.

That's exactly what The Recruitment Engine

is designed to solve.

SAVE MY SPOT

Here's What We're Covering

THE MESSAGE

Why most coaches are posting the wrong thing for the wrong audience, and how to write content that makes your ideal athlete think "this coach already understands me." Which leads to inquiries!

THE MECHANICS

The exact post structure that stops the scroll, gets athletes reading, and moves them one step closer to reaching out. Every post. Every time.

THE MULTIPLIER

How to scale your content without scaling your hours, so your recruitment engine runs even when you're busy coaching.

Content into conversations. Conversations into inquiries. Inquiries into coached athletes.

SAVE MY SPOT

Your Host: Coach Michelle Lake


Hi I am Michelle Lake and I am a 16+ year triathlon and endurance coach and one of only ~40 USAT Level III coaches in the entire United States.
Having built a successful well over 6 figure endurance coaching business, I shifted to helping other tri, running and cycling coaches to do the same.
Through The Dream Programs, I have worked with 300+ endurance coaches, helping many go full time and scale to multiple 6 figures, while running Fiv3 Racing and producing 28 Kona and Nice qualifiers from my own athlete roster.
I doesn't teach generic business advice, but the exact methods that work in our industry.

What Coaches Are Saying

"It's now incredibly easy for athletes to inquire, connect, and take that next step. In just the last 4 months, I've had over 20 inquiries and converted more than half into athletes I now coach. When I started with the Dream Programs, I had 18 athletes and now I have 37 with several more pending."

—

COACH JOSH

Dream to 6 Member

"Finding Coach Michelle Lake's Instagram was the best thing the algorithm could have done for my coaching business. Joining Dream to 6, I not only increased the number of athletes I work with but also created systems to help me avoid burnout in the process."

—

COACH BEC
Dream to 6 Member

Here's What This Is — And What It Isn't

This is a free 60-minute live training.

Not a pitch fest. Not a generic social media course.

Not advice built for life coaches or fitness influencers.
This is built specifically for endurance coaches (tri, running, cycling, swimming, and endurance-focused professionals) who are already coaching and want their content to actually work.
You will leave with clarity on exactly why your content isn't generating inquiries and a framework you can implement immediately.
There will be time for live Q&A at the end.

Tuesday, June 23rd at Noon EST
Can't make it live? Register anyway. Replay will be available for a limited time.

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Ready to Build a Content System That Actually Recruits Athletes?

Join us live on June 23rd. Free. 60 minutes. No fluff.

SAVE MY SPOT — JUNE 23RD AT NOON EST

This training is free. Don't stay stuck with your coaching business another week.

Register now to secure your place, the Zoom link will be sent a few days before the event.