WELCOME TO THE DREAM PROGRAMS

Join our business accelerators for endurance coaches and professionals.

Coach Michelle Lake specializes in teaching other endurance coaches (Triathlon, Running, Cycling, Swim, Strength, Nutrition and more!) how to run a profitable business while navigating from hobby-coaching to part-time coaching and then to full-time businesses.

We offer two programs for coaches who want to grow their businesses. The Dream to 6 program combines 1:1 coaching and group training to mentor coaches in marketing, content creation, building community, time management and more.

Michelle is also the head coach for Dream Launcher - a program for newer coaches or those that just want to get their feet wet in business and marketing.

Since 2022, her programs have helped 100+ coaches grow their athlete roster and begin the journey to building their dream businesses.