DISCOVER THE

DREAM PROGRAMS

Welcome to the Dream Programs: Built to Help You Grow a Profitable, Impactful Coaching Business

Whether you're just getting started or ready to grow/multiply your coaching income and impact, the Dream Programs are designed to help endurance coaches like you attract more of your perfect for you, ideal athletes—without burning out.

We’ll show you how to:

  • Build your network and grow your visibility - Grow who you know!
  • Clarify and package your unique coaching offer in your specific niche
  • Confidently market your expertise to athletes who are already looking for you
  • Get more athlete results in less time so that you can coach more athletes and spend more time with friends and family
  • All while improving how you feel about your business and keeping coaching fresh and fun!

Just getting started? Start with Dream Launcher. Dream Launcher is the perfect launchpad for coaches looking to land their first 5–10 athletes. You’ll master simple, repeatable daily steps that build a sustainable business without needing a huge following or endless hours. You'll learn how to market with confidence, grow your network, deliver results on a time budget, and build the business mindset that sets you up for long-term success.

Ready to grow? Dream to 6 is your next move. This program is for intermediate to experienced coaches who are all in on making a bigger impact—and earning more—without piling on extra hours and burning out.


If you're already a strong coach but want better systems, stronger marketing, and more alignment with your ideal athlete, Dream to 6 will help you grow your business in a way that feels focused, profitable, and sustainable. You know you’re capable of more—and we’ll show you how to get there. We will take you from awesome coach to amazing Coachpreneur - a great coach rooted in sound business practices that will keep you coaching for decades to come while providing
for your family. 

Two programs. One goal: Help you grow a profitable business that feels as good as the coaching.

DREAM LAUNCHER

THREE-MONTH PROGRAM

Many coaches think that when they create their new coaching business that the athletes will just come. The problem starts because most coaching certifications teach coaches how to coach but leave out how to actually attract the athletes. Without athletes, there is no business! In the absence of marketing and content creation skills, those certifications will just go to waste without any athletes to coach.

We will give you the tools you need to build a CEO mindset, create effective content, grow who you know and manage your time, so that you get your next 5-10 athletes in the next 3 months.

Our three-month program includes:

  • Dream Launcher Course
  • Live Monthly Q&A Calls
  • Monthly Masterclasses
  • Twice-Monthly Call Q&A
  • Monthly Content Fundamentals Call
  • Archived Training Call Library and
  • Access to Our Circle Community
  • Invite to our Yearly Retreat
JOIN THE WAITLIST

DREAM to 6

SIX-MONTH PROGRAM

Once you've established your dream business, it's time to dream bigger. We call it Dream to 6 because we believe this business can bring in six figures and beyond. This isn’t about hustle for hustle’s sake. It’s about creating a coaching business that gives you more freedom, more income, and more impact all without burning out.

You already know how to coach. You’re experienced, talented and committed to helping athletes succeed.
But if you’re like many endurance coaches, you’ve hit a point where:

  • You're attracting some athletes, but not consistently
  • You're working hard, but the income doesn’t match the effort
  • You're juggling too many things and want a better way to run the business side
  • You're unsure how to confidently market yourself or grow beyond word-of-mouth

DREAM TO 6 IS YOUR NEXT STEP!

This program is built for intermediate to advanced endurance coaches who are ready to:

  • Attract more of the right athletes—ones who value your expertise and are ready to commit
  • Raise their rates and build profitable offers that reflect their value
  • Market with more clarity, confidence, and consistency
  • Streamline their systems so their business runs more smoothly (even while coaching full time)
  • Step into a business owner mindset without losing the passion for coaching

Dream to 6 combines 1:1 coaching and group trainings to help endurance coaches discover the tools their business needs.

What’s Inside:

Dream to 6 combines 1:1 business coachinggroup trainings, and targeted support so you’re never guessing what to do next.


You’ll learn what actually works to grow a sustainable, six-figure coaching business and you’ll implement it with guidance, accountability, and community every step of the way.

If you’re all in on your mission to help more athletes and you’re ready to make the business side match the heart you bring to coaching—Dream to 6 was built for you.

This program includes:

  • Monthly 1:1 Coaching Call: One 60' Call for the first 3 months and a 30' Call in the following months.
  • Monthly Mindset Group Training Call
  • Weekly Business Strategy Group Training Call
  • Archived Training Call Library and,
  • Access to Our Circle Community
  • FREE Yearly In-person Retreat

INVEST IN THE TOOLS IT TAKES TO GROW YOUR DREAM COACHING BUSINESS

COACH MICHELLE LAKE

Are you ready to grow your coaching business?

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